The Ultimate UX Survey Design Guide

How to design, iterate, and analyze impactful user surveys

All on a $0 budget :)

Step 1: Determine Research Objectives

Pairing Qualitative and Quantitative Research

Key User Themes (Qualitative)

Research Objectives

Step 2: Make sure you get the right participants

As a rule of thumb, it’s good to have at least two screener questions: a task knowledge question and an internet knowledge question.

Step 3: Write the First Survey Draft

Reference: Chris Gray, UX Mastery, “Better User Research Through Surveys

Survey Design

Secondary References

Step 4: Iterate the Survey. Test it. Iterate Again.

Testing Round 2: Recruiting Participants

Testing Round 3: Widening the Sample Size

Step 5: Evaluate Survey Results

Quick Note on Survey Ethics

❤️ Writing on psychology, feminism, and relationships. Words in: The Ascent, Better Advice, Fearless She Wrote, CYMCYL, An Injustice, and The Virago. (she/her)

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store