The Ultimate UX Survey Design Guide

How to design, iterate, and analyze impactful user surveys

I recently did a deep-dive to better understand and use surveys. Gathering meaningful data with a set list of questions requires some careful crafting.

I’ll walk you through a survey analysis that I used to validate qualitative findings. You will see my process, survey checklist, results, and ethics.

Reference: I used the survey for a project on the Calm mobile app to explain my survey design process. I hosted the survey on Google Forms and recruited participants with tailored posts on various Social Media and Slack channels.

All on a $0 budget :)

By the way, surveys are one of the most accessible quantitative methodologies. Check out Norman Nielson’s article on quantitative research for a breakdown of the most popular methods, includes information about purpose, cost, difficulty of collection and analysis, and whether its more attitudinal or behavioral.

Step 1: Determine Research Objectives

Surveys are often used as a quantitative research tool to validate qualitative findings. For example, you might start a discovery research project with in-depth user interviews and then dive deeper into user…